Digital Transformation in the Insurance Sector: The Case of Turkey

Burcu Pakfiliz, Sertaç Kurtulmuş


Insurance, is an important financial sector that enables people or institutions to feel safe and economically and socially. Insurance is secure and that funds the country's economy. As in all sectors, understanding of digital service provision is also important in the insurance industry. The insurance industry is digital important in marketing to start implementation of the insurer is emerging as. It's easier to get the service from the Internet, using social media and the increased use of the Internet as they are insurance sector leads to digital applications. Thanks to digital insurance insurance companies integrate the knowledge of all kinds of customers can use a compatible. Be made to cross-sell customers digital applications supporting, also offers its customers rapid and practical solutions. Company strategy is going to change in any, organise and instantly inform a denial message. Insurance companies using the important dates of the customers can provide countercyclical. customers may receive over the internet to the policy, customers can bid and policy reviews. insurance companies sizes makes instant Damage solutions. However, thanks to social media and the internet comparison sites, exploring customers ' products and services, developed comparison capabilities. The way to become a digital company is understanding their clients and their way of expectations. Turkey insurance sector have been told in the presentation, That aren't available in Turkey and also in terms of entrepreneurship high potential digital internet sites can be determined by insurance companies to meet customer expectations for working with applications that


Insurance, Insurance Industry in Turkey, Digital Applications

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Journal of Industrial Policy and Technology Management is licensed under a Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

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