Relationship between Employer Brand and Organizational Commitment

Kübra Demir

Abstract


The relationship between employer brand and organizational commitment was investigated in this study. The research was realized in Istanbul between four and five star hotel employees. 150 hotel employees were reached within this scope. The participants were reached with the survey management. Age, seniority and status in the institution were determined as demographic control variables. Analysis of the collected data that was done in IBM SPSS Statistics 23.0 program. As a result of the analysis, a positive relationship was found between the employer brand and the sub-dimensions of organizational commitment and organizational commitment.

Keywords


Employee Branding, Organizational Commitment

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Journal of Industrial Policy and Technology Management is licensed under a Creative Commons Attribution-Gayriticari-NoDerivs 4.0 Unported License.
 

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