https://jipat.org/index.php/jipat/issue/feedJournal of Industrial Policy and Technology Management2023-12-19T01:43:37-05:00Sabri Özjipat.editor@gmail.comOpen Journal Systems<p><em> Journal of Industrial Policy and Technology Management</em> (ISSN 2651-3781) is a refereed, bi-annual journal that accepts articles in English. Published since 2018, all research articles in the Journal are being reviewed by at least two referees after an initial editorial screening. The views expressed in the papers are under the responsibility of authors. The editors do not necessarily agree with the views expressed in the papers. </p>https://jipat.org/index.php/jipat/article/view/119Technological Innovations and Brand Performance2023-12-19T01:43:36-05:00Jawhara Cherradicherradij705@gmail.comThe forces of competition and the ever changing needs of the customers are a big threat of performance of the firms. In Morocco for instance, some of the leading have been marred with poor performance. Against this background, the present study sought to establish the relationship between technological innovations and organizational performance of Moroccan brands. The specific objectives of the study were to: establish the technological innovation practices among Moroccan brands and their effect on organizational performance as well as analyze the risks presented by technological innovations among Moroccan brands and their effect on organizational performance. The study adopted descriptive survey research design that was quantitative in nature. This study targeted 53 high technology brands with operations in Rabat, Morocco. The selection of these firms was done purposively with some of the criteria being firms that had been operation for at least 15 years with well established, independent and functional IT departments. Thus, purposive sampling was adopted in this study to select these firms. Information was obtained in its primary form using the questionnaire and the analysis was through percentages, means correlation and regression analysis. It was observed that the highly adopted aspect of technological innovation in the studied firm was technological knowledge management (M=4.01) followed by information sharing (M=3.86), incremental technological innovation (M=3.84), information technology infrastructure (M=3.75) and radical technological innovation (M=3.72). Technological innovations presented a number of risks to Moroccan brands which data breach (M=3.89) followed by data privacy (M=3.79), reputational risk (M=3.78), operational risks (M=3.78) and lastly cyber security risk (M=3.73). The study recommends that risk managers working in Moroccan brands should review and enhance on the existing risk management frameworks so as to effectively manage the risks that are occasioned by technological innovations. The ICT managers working in Moroccan brands should constantly enhance and review the existing technologies to permit and allow innovation. The policy makers working in the government in Morocco should enact sound rules and regulation to guide the adoption of new technologies among the firms so as to permit innovation for superior organizational performance.2023-12-30T00:00:00-05:00Copyright (c) 2023 Journal of Industrial Policy and Technology Managementhttps://jipat.org/index.php/jipat/article/view/134The Impact of Digital Marketing on Luxury Fashion Brands2023-12-19T01:43:36-05:00Naima SfarNaimasfar97@gmail.comÖzgür Çengelozgur.cengel@galata.edu.trThe effect of digital marketing on enterprises in industry of fashion is covered in this paper. The study looks at how YouTube vloggers and social media have changed how consumers interact with premium businesses. In the context of digital marketing for fashion companies, it also examines the notions of value co-creation and ingredient branding. The report also discusses how digital marketing affects the luxury retail business and the luxury consumer experience. According to the study, digital marketing has significantly changed the luxury fashion business, presenting opportunities and difficulties for luxury fashion brands. Luxury fashion companies can increase sales and customer loyalty, increase brand awareness, and broaden their customer base by employing digital marketing methods efficiently.2023-12-30T00:00:00-05:00Copyright (c) 2023 Journal of Industrial Policy and Technology Managementhttps://jipat.org/index.php/jipat/article/view/141The Impact of Digital Marketing on Consumer Intention in Morocco2023-12-19T01:43:36-05:00Soufiane Hamdaouihamdaouii.soufiane@gmail.comÖzgür Çengelozgur.cengel@galata.edu.trThis study investigates the digital marketing’s impact on platform of social media on consumer intention in Morocco. A sample of 30 respondents was surveyed to gather insights into their behavior and perceptions. The findings indicate a relation among the digital marketing and consumer intention, highlighting the importance of leveraging social media channels for effective marketing. The study recommends that businesses in Morocco prioritize their digital marketing efforts and focus on delivering relevant and informative content through social media to influence consumer purchase decisions. Knowing about the digital marketing and its consumer behavior impact, marketing strategies of the companies can be enhanced and effectively reach and engage their target audience in Morocco.2023-12-30T00:00:00-05:00Copyright (c) 2023 Journal of Industrial Policy and Technology Managementhttps://jipat.org/index.php/jipat/article/view/144In Context of The Internationalization Strategy of Companies: The Role of The Corporate Social Responsibility2023-12-19T01:43:36-05:00Cevher Aslancevher-aslan@hotmail.comCihat Köksalckoksal@ticaret.edu.trThe purpose of this academic research is to clarify the relationship of internationalization strategy and corporate social responsibility (CSR). In the last two decades, CSR awareness permanently increases its significance by companies and customers. International companies realized that people especially the young generation take into consideration companies’ interests regarding social responsibility projects before purchase their needs. The main purposes of CSR have been described with some clear clauses in international agreements, and by the European Commission. Some companies use a kind of activity to maximize their profits and increase their visibility in the international market by impressing their customers. Most companies create a foundation to carry out such activities, but at present, those foundations are not transparent enough about gathered donations and carried social responsibility activities. On the other hand, some of them put action those clauses by good social responsibility activities without expectation and without establishing a foundation. Long story short, it is important to increase the awareness and encourage local and international commercial companies to take into consideration the main subjects of the corporate social responsibility that committed and signed by international agreements.2023-12-30T00:00:00-05:00Copyright (c) 2023 Journal of Industrial Policy and Technology Managementhttps://jipat.org/index.php/jipat/article/view/145A Review on Solar Power Plants to Meet Electrical Energy Self-Consumption2023-12-19T01:43:36-05:00Hasan Akıncıakinci.hasan006@gmail.comElectricity generation from solar energy has increased rapidly in recent years and continues to increase. One of the main reasons for this increase is the spread of self-consumption model solar power plants. With self-consumption model solar power plants, businesses can sell their excess electricity while meeting their own electrical energy needs. In recent years, many small and large-scale studies have been carried out in order to increase the diversity of use of solar energy. In particular, studies on various solar panels are increasing day by day, and various studies are carried out in terms of their efficiency. As a sample for public buildings, in this study, a 1 MW system was designed to meet the electricity needs of TKİ by obtaining electricity from the sun. In this study emphasizes that solar energy, which is among the most advantageous energy production methods for the future in public buildings, is of great importance for the whole world and living things.2023-12-30T00:00:00-05:00Copyright (c) 2023 Journal of Industrial Policy and Technology Managementhttps://jipat.org/index.php/jipat/article/view/146The Impact of Influencer Marketing as a New Strategy for Brands2023-12-19T01:43:37-05:00Nouhaila El Gamraouinouhaila-el-gamraoui@outlook.frIn today's business world, brands are related to more than the goods or services they represent. Thus, they could signify a social status, a consumerist lifestyle, or a level of perceived quality. Moreover, the main research objective addressed by this thesis is to know if the intentions of customers to make purchases from companies that use influence marketing are positively influenced by influencers. In Turkey, convenience sampling was used to examine a survey of 300 respondents. In addition, the data collected was then subjected to a quantitative analysis. The examination of the study's results reveals that presentations of ideas and products have a favorable impact on customer behavior. Consumers are affected by the negative and positive influencers' activities.2023-12-30T00:00:00-05:00Copyright (c) 2023 Journal of Industrial Policy and Technology Managementhttps://jipat.org/index.php/jipat/article/view/152Empirical Research on The Relationship Between Emotional Intelligence and Workplace2023-12-19T01:43:37-05:00Sofea Zemragsofeazemrag20@gmail.comPınar Başarpbasar@ticaret.edu.trLoneliness in the workplace is a critical issue that profoundly impacts employees and their performance within organizations. The level of loneliness experienced by an employee can lead to various problems, making it crucial to understand its implications. Similarly, emotional intelligence plays a significant role in shaping employee performance and interactions within the workplace. This research aims to investigate the relationship between emotional intelligence levels and the degree of employee loneliness in the workplace. To achieve this, the study sampled 300 employees in Morocco. In order to explore the relationship between emotional intelligence and workplace loneliness, the research focused on identifying and understanding the individual dimensions and constituents of each term. Primary data for the study was collected using a structured questionnaire, and the resulting dataset was analyzed using descriptive statistics. Additionally, a correlation analysis was conducted to establish a quantitative relationship between emotional intelligence and workplace loneliness. The findings of the study revealed a significant correlation between emotional intelligence and workplace loneliness among employees. The research provides valuable insights into the connection between these two variables, shedding light on their interplay within the organizational context. This research contributes to the existing body of knowledge on employee well-being and highlights the importance of emotional intelligence in fostering positive work environments. The implications of these findings can guide organizations in developing strategies to promote emotional intelligence and combat workplace loneliness, ultimately enhancing employee satisfaction, productivity, and overall organizational success.2023-12-30T00:00:00-05:00Copyright (c) 2023 Journal of Industrial Policy and Technology Managementhttps://jipat.org/index.php/jipat/article/view/153Digital Marketing Strategies on Second Hand Goods2023-12-19T01:43:37-05:00Youssra Bendidibendidiyoussra6@gmail.comEvrim İldem Develiedeveli@ticaret.edu.trThis study examines the key elements influencing participants' buying decisions in order to better understand the effects of digital marketing techniques on used products. To determine how much of a role price, brand name, reputation, and digital marketing sample of 300 people played in respondents’ purchasing decisions, a representative from a range of educational backgrounds was questioned. The study emphasizes the enormous impact social media and internet platforms have on how consumers perceive brands and make decisions about what to buy when it comes to digital advertising. There are also differences between the perceptions of men and women regarding thrifting companies, the affordability of used clothing, preferences for making such purchases, and the practicality of online secondhand shopping. These priceless insights can help companies and marketers comprehend and successfully target the Moroccan market.2023-12-30T00:00:00-05:00Copyright (c) 2023 Journal of Industrial Policy and Technology Managementhttps://jipat.org/index.php/jipat/article/view/157Before and After Courage: Understanding Laypeople’s Most Courageous Actions and Emotional Dynamics2023-12-19T01:43:37-05:00İbrahim Sani Mertsanimert@gmail.comWith an emphasis on the most audacious choices taken, this study investigates the connection between courage and emotions in individual decisions and behaviors. This study used semi-structured interviews with 45 people to examine how courage is perceived and the emotional dynamics that surround heroic deeds. Participants consider their most daring actions and the feelings they had both before and after the deed by answering three thought-provoking questions. The results indicate what kinds of incidents are thought to be the most daring in the lives of regular people. Qualitative content analysis also reveals the emotional journey of courage, exposing a spectrum of feelings from anticipation and dread to relief, pride, and success thereafter. These varied tales add to the body of knowledge on courage and emotions and provide insightful information for studies on decision-making, psychology, personal growth, and how emotions interact with courage in big life decision.2023-12-30T00:00:00-05:00Copyright (c) 2023 Journal of Industrial Policy and Technology Management