Consumer Buying Behavior on Online Shopping

Gökçe Hepgüler, Figen Yıldırım


Online shopping, also referred to as e-commerce, is a practice that has become more popular in our society as a result of technological advancements. It allows customers to shop online and have their purchases delivered to their homes or other preferred locations without having to physically visit a store. There are billions of online shoppers worldwide, and the future of online shopping is expected to be favorable in terms of growth. Consumer purchasing habits have changed as a result of online shopping throughout time, and experts are interested in exploring the contributing causes. The research project will use a conceptual framework to explore a number of aspects that affect customers' purchasing decisions. The research will provide light on the purchasing habits of Turkish university students with a range of degrees, because participation is restricted based on educational attainment. The purpose of this study is to comprehend the variables that influence Turkish university students' online shopping behavior.


Consumer Buying Behavior, Technology Acceptance Model, Online Shopping Behavior, Online Buying Behavior

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Journal of Industrial Policy and Technology Management is licensed under a Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

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