The Impact of Digital Marketing on Consumer Intention in Morocco

Soufiane Hamdaoui, Özgür Çengel


This study investigates the digital marketing’s impact on platform of social media on consumer intention in Morocco. A sample of 30 respondents was surveyed to gather insights into their behavior and perceptions. The findings indicate a relation among the digital marketing and consumer intention, highlighting the importance of leveraging social media channels for effective marketing. The study recommends that businesses in Morocco prioritize their digital marketing efforts and focus on delivering relevant and informative content through social media to influence consumer purchase decisions. Knowing about the digital marketing and its consumer behavior impact, marketing strategies of the companies can be enhanced and effectively reach and engage their target audience in Morocco.


Digital Marketing, Consumer Behavior, Social Media

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Journal of Industrial Policy and Technology Management is licensed under a Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

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