The Impact of Digital Marketing on Consumer Purchasing Behavior

Mohamed Amine Misbah


The impact of digital marketing on Moroccan consumers' purchasing behavior is examined in this quantitative study. The study looks at the variables influencing online sales, the importance of trust and engagement, and digital marketing platforms. Important results show how trust affects customer behavior in online purchases, and how important trust-building tactics are. Moroccan youth's changing inclinations toward technology-driven options and internet purchasing highlight the necessity for firms to adjust to changing consumer dynamics. The implications of this include improved marketing techniques, possibilities for economic growth, and a basis for further research in the ever-evolving field of consumer behavior and digital marketing.


Digital Marketing, Consumer Behavior, Social Media

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Journal of Industrial Policy and Technology Management is licensed under a Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

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