The Relationship between Export Performance and Competitive Advantage: A Study on Turkiye Companies

Abstract

The constant evolution of technology and the new form of competition today challenge businesses and demonstrate the need to prioritize sustained gains over temporary successes. The experience and knowledge gained by businesses because of this focus can be broadly defined as a competitive advantage if they differentiate themselves from their competitors and contribute to a more successful export performance. Shifts in approaching international markets offer businesses the opportunity to develop their own competitive strategies. The most important of these strategies is to achieve export performance by focusing on competitive advantage capabilities. By achieving competitive advantage through resource-based capabilities, businesses can create greater value and enhance their export performance in the long term. In this context, this study encompasses an empirical assessment that aims to determine the effects of competitive advantage on achieving export performance in businesses operating in Türkiye. The study was conducted with 404 surveys collected from upper-middle-level managers and export department managers working in export businesses, and the results were evaluated. Correlation and descriptive modeling methods were used to evaluate the findings. According to the findings, there is a statistically significant and positive relationship between competitive advantage and export performance, a positive relationship between financial advantage and export performance, and a positive relationship between strategic advantage and export performance.