Reframing Communication Education: The Transformative Impact of Artificial Intelligence on Curriculum and Practice

Abstract

Artificial intelligence applications present both substantial opportunities and significant challenges for communication education, as in many other disciplines. While the high cost of communication infrastructure prevents institutions without sufficient budgets from establishing application centers, the rapid evolution of technology necessitates frequent renewal of the existing infrastructure. New tools used in various fields such as Journalism, Public Relations and Advertising, Radio Television and Cinema, New Media, Visual Communication Design, Animation and Game Design in communication education bring about radical changes. Artificial intelligence is transforming communication education at every stage, starting with pre-production processes such as scriptwriting, news text generation, sketching, and analysis; continuing through production stages like creating moving or still images without a camera and generating virtual characters and environments; and extending to post-production phases such as editing, design, and layout. In this context, a wide-scale renewal is inevitable, from education curriculum to application centers, from technological infrastructure to faculty composition. Of course, implementing this change is not easy. The inadequacy of resources for students to access current technologies, the lack of human resources, and the constantly increasing pace of technology transformation will create serious difficulties in both planning and implementation processes. The steps required to ensure that communication students meet industry expectations are also of critical importance for social development.