The Effect of Innovative Strategies on Export Performance

Abstract

Export performance depends on the quality of its innovation capabilities. Thus, innovation capabilities play a major role in terms of export performance. There are different types of dimensions in innovation capabilities however, in this study we are focused on the effective capabilities. Effective innovation capabilities cover the subjects of resources allocation, organizational capabilities, strategic capabilities, management capabilities, culture capabilities and learning capabilities. In this study, a survey on construction chemicals, building materials and textile export companies were selected because these industries are biased toward innovation and are considered among the most competitive industries. The model of this research is based on a review of past research studies and from the combination of them. According to the statistical evaluations made within these firms, 208 employees are randomly selected to form the sample. In this study, we use SPSS and Lisrel softwares. Validity and reliability of research variables were evaluated by using confirmatory factors analysis and Cranach’s alpha. Then, by using structural equation modeling in Lisrel software, analysis is conducted on the premises of the primary and secondary hypotheses. As a result, it demonstrates that organizational and learning capabilities have positive effects on export performance.