Blockchain’s Influence on Digital Marketing (DM): Consumer Behavior in Retail Sector

Abstract

Examining the possible advantages and disadvantages of using Blockchain technology in digital marketing (DM) is undeniably a critical matter. The principal objective of this research is to examine the function of blockchain technology in digital marketing, taking into account its implementations in DM drawbacks, and current adoption rate. The primary objective of the study is to furnish industry professionals and decision-makers with strategic data on blockchain influence on DM more precisely the key elements influencing retail consumer behavior. The data was gathered through online questionnaires with a sample size of 300 people who played in respondent’s purchasing decision a representative from a range of educational background was questioned. The study emphasizes the enormous impact Blockchain technology has on consumers behavior especially in retail markets. These priceless insights can help companies and marketers comprehend and successfully target their desired market.