Volume 7, Issue 2 (2024)

December

Table of Contents

Articles

Analysing the Effect of Inflation on Economic Growth in Türkiye's Industrial Sector
Adeela Ermilia
PDF
1-14
AI-Enhanced Personalization in the Turkish E-Commerce Market
Aya Khalil, Evrim İldem Develi
PDF
15-31
Analysis of International R&D Center Investment Decisions Using AHP Methodology
Melike Mert, Sabri Öz, Fatih Mert
PDF
33-48
Examining The Impact of Income - Expense Ratios on Bank Success Using Machine Learning Methods
İsmail Dere, Münevver Turanlı, Selçuk Alp
PDF
49-60
Exploring The Impact of Cutting-Edge Information and Communications Technology on Relational Marketing Strategies
Abdessamad Aguerni, Ali Altuğ Biçer
PDF
61-74
The Relationship Between Air Transportation and Vertical Farming in Urbanization: The Istanbul Case
İlkim Yüksel
PDF
75-92
The Impact of Sustainable Advertising Campaigns on Consumer Behavior
Sema Çelikkaya
PDF
93-107
Enhancing Marketing Communications with Generative AI: A Systematic Literature Review
Akif Emrah Büyüksomer, Aşkım Nurdan Tümbek Tekeoğlu
PDF
109-122
The Impact of Country of Origin on U.S. Consumer Intentions
Reyhan Yeter
PDF
123-138
The Silent Architect of Organizations: Traces of Embedded Courage in Daily Routines within Turkish Literature
Gökben Bayramoğlu, İbrahim Sani Mert
PDF
139-160